Guerilla Marketing for Home-based Businesses
Last week I started listening to the audio book, Guerilla Marketing for the Home-Based Business . At the gym, I got as far as the chapter Direct Mail. I hate junk mail. I expected that chapter to be completely worthless. I was wrong. I Guerilla Marketer doesn't use direct mail to mean mass mailings. The Guerilla Marketer can fine tune their target mailing list to zoom in on key prospects. What's more, since you're not mailing to millions "OCCUPANTs", you can invest more in your message and presentation and even go so far as to make each direct mail piece a little more customized than just the mailing label and salutation. I found myself brainstorming about what value-added content I could fit onto an 8-1/2" x 11" three-panel brochure. A cheat sheet of the most important WordPress command? Wait. No, that won't work. WordPress doesn't have a command line. A checklist that every webmaster should go through every week? That sounds reasonable. Those p...